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Last updated July 2026
What is EXEED?
EXEED is Chery Group's premium automotive brand, offering a range of luxury SUVs and New Energy Vehicles (NEVs). Built on a foundation of advanced engineering, intelligent technology, refined craftsmanship, and sophisticated design, EXEED delivers a premium driving experience with exceptional comfort, safety, and performance.
What makes EXEED different from other premium automotive brands?
EXEED combines premium quality, advanced technology, and outstanding value. Every vehicle is equipped with intelligent driver assistance systems (ADAS), advanced connectivity, luxurious interiors, and innovative safety features — providing a premium ownership experience without the premium price tag typically associated with traditional luxury brands.
What does the name EXEED mean?
The name EXEED is derived from the word "Exceed," reflecting the brand's commitment to surpassing customer expectations through exceptional design, innovation, technology, safety, and driving performance.
Is EXEED a Chinese brand?
Yes. EXEED is the premium automotive brand of Chery Group, one of China's largest and most respected automobile manufacturers, with a growing presence in markets across the globe.
Where can I purchase an EXEED vehicle in the UAE?
EXEED vehicles are exclusively distributed by Al Ghurair Mobility in the UAE. Customers can visit any EXEED showroom or contact the sales team to arrange a showroom visit or book a test drive.
Why should I buy my EXEED from Al Ghurair Mobility?
When you purchase your EXEED from Al Ghurair Mobility, you benefit from:
- Professional guidance from sales experts and aftersales specialists to ensure a seamless ownership experience
- Genuine EXEED parts and accessories
- Authorized service centres
- Manufacturer-backed warranty support
- Flexible finance solutions
- Comprehensive service and maintenance packages
- Roadside assistance (where applicable)
Does EXEED offer electric vehicles?
Yes. EXEED offers a growing lineup of New Energy Vehicles (NEVs), including:
- Battery Electric Vehicles (BEVs)
- Range-Extended Electric Vehicles (REEVs)
The EXEED ET SUV and EXEED ES Sedan are available in both BEV and REEV variants.
Can I finance an EXEED vehicle?
Yes. Flexible financing options are available through our approved banking and financial partners, subject to eligibility and credit approval. Our sales consultants can help you find the solution that best suits your needs.
Where can I service my EXEED vehicle?
EXEED vehicles can be serviced at authorized Al Ghurair Mobility service centres by factory-trained technicians using genuine EXEED parts to ensure the highest standards of quality and reliability.
How much does an EXEED vehicle cost?
Vehicle pricing varies depending on the model, trim, and specifications. Please contact your nearest EXEED showroom for the latest pricing, offers, and availability.
Do you offer in-house financing?
While Al Ghurair Mobility does not provide direct financing, we work closely with a network of trusted banking partners to offer competitive vehicle finance solutions. Our sales consultants will guide you through the best available options.
What warranty is included with an EXEED vehicle?
Every EXEED vehicle comes with a manufacturer's warranty for added peace of mind. Warranty coverage may vary by model, and New Energy Vehicles also include dedicated high-voltage battery warranty coverage. Please speak with your sales consultant for the latest warranty details.
Are registration and insurance included in the vehicle price?
Registration and insurance are not included in the vehicle price as standard. However, they may be offered as part of selected tactical campaigns, and inclusions can differ from one campaign to another. Please check with your sales consultant for details on current promotions and what is included in the offer applicable at the time of purchase.
What documents are required to purchase an EXEED vehicle?
Required documents typically include:
- Emirates ID
- Valid UAE Driving Licence
- Passport and Residence Visa (where applicable)
- Salary certificate or recent bank statements (for financed purchases)
Please note that additional documentation may be requested by the financing company as part of their credit approval process. Requirements may vary depending on the financial institution and the customer's profile, so your sales consultant will guide you on the complete list applicable to your purchase.
Can I book a test drive?
Yes. You can book a test drive by visiting an EXEED showroom or contacting our sales team. We'll arrange a convenient time for you to experience the vehicle.
Where can I purchase genuine EXEED spare parts?
Genuine EXEED parts and accessories are available exclusively through authorized Al Ghurair Mobility service centres and parts departments, ensuring quality and reliability.
What payment methods do you accept?
We accept a range of convenient payment methods, including:
- Cash
- Bank transfer
- Debit cards
- Credit cards (subject to dealership policy)
- Approved bank financing
Can I inspect the vehicle before making a purchase?
Absolutely. You're welcome to visit any EXEED showroom to explore the vehicle, experience its premium interior, and speak with our product specialists before making your decision.
Do you offer fleet and corporate sales?
Yes. EXEED offers tailored fleet and corporate solutions for businesses, government entities, and commercial organizations. Dedicated fleet pricing, aftersales support, and customized service packages are available based on your business requirements.
What future technologies is EXEED introducing?
EXEED continues to invest in next-generation mobility through advanced New Energy Vehicles, intelligent driving technologies, AI-powered features, enhanced vehicle connectivity, over-the-air (OTA) software updates, and continuously evolving safety systems — delivering a smarter, safer, and more connected driving experience.
Need more help?
Our advisors are ready to assist with sales, service, and ownership enquiries across the UAE.