January 9, 2025
EXEED AG POP-UP — a first-of-a-kind automotive showroom concept
The EXEED AG POP-UP reimagined the traditional showroom with a first-of-a-kind concept, meeting customers in vibrant, unexpected locations.
A state-of-the-art showroom in the heart of the iconic Al Ghurair Centre went beyond conventional in-mall vehicle display, running from June 25th until September 15th. It presented a concept that aligns seamlessly with Dubai's reputation as a hub of innovation — often referred to as the “City of Firsts” — and with Al Ghurair Investment's legacy as a pioneer and innovator.
Through the unique showroom, visitors had the chance to view the vehicles, book a test drive, and purchase their vehicle of choice from a selection of three models: the LX, VX, and TX.
Beyond amplifying consumer choice in the premium SUV segment, EXEED's debut is a testament to Al Ghurair Investment's relentless drive to introduce new brands and technologies to the local market, as well as its long-standing commitment to enhancing the customer experience.
